How to Handle Ambush Interviews
What would you do if you were ambushed by a reporter outside of your office? If you’re not sure how you would handle this situation, check out this post for some helpful tips and a prime example of what NOT to do.
Media Relations
Weekly Reading Roundup: Who’s a Journalist?
The journalism industry is in constant flux, especially with the advent of social media. This week’s articles highlight the debate about social media, objectivity and “who’s a journalist, anyway?”
Google Alerts: Why You Should Use It
Most public relations professionals use clipping services to monitor what the press is saying about their clients. In the old days, clips were literally cut out of papers and mailed to you. In today’s world, clips are typically delivered by e-mail. Even though I use a paid clipping services and believe they are valuable, I think it is also useful to set up some Google Alerts. Here’s why
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