To imitate or innovate?
Google’s recent move to add wallpaper images to its search engine homepage was met with upheaval from Google fans. Why were users so quick to hate the change?
Which E-mail Marketing Service is Right for You?
E-mail is a great tool for communicating with your customers and clients. However, with so many e-mail marketing services out there, how do you know which one is right for your business? This post offers an overview of two e-mail marketing programs I use and recommend.
Where Should You Promote Your Social Media Efforts?
So, you’re using social media. Great! Now, how do you let your customers know about it? Check out this post for some practical tips for promoting your social media efforts
Social Media as a Lifeline During Nashville’s Flood Crisis
Social media is a valuable tool that can be a vital lifeline during a crisis. During the severe flooding in Nashville last week, I witnessed firsthand just how powerful social media can be
Why Social Media is Crucial to Crisis Communications
This post discusses how the recent flooding disaster in Nashville is an example of why social media is critical to crisis communication efforts
Three Truths about Goal Setting – Lessons from My First Half Marathon
On Saturday, I reached my goal of running my first half marathon and I learned a great deal in the process. Here are a few truths about working to reach your goals
Social Media Crisis? Don’t Panic.
A social media crisis doesn’t have to end in disaster for your business. With some careful planning, your business can be prepared for any brand attack that may come your way.
How to Handle Ambush Interviews
What would you do if you were ambushed by a reporter outside of your office? If you’re not sure how you would handle this situation, check out this post for some helpful tips and a prime example of what NOT to do.
Reading Roundup: Doing Social Media Right (and Wrong)
I read several great articles about companies that use social media well, and others that need some help! Check out my favorite articles from this week.
The Power of Working With a Team
Through my half-marathon training, I’ve realized how much I value working with a team. However, the benefits extend well beyond training. Check out how building a support network can also benefit your business.
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